Capti — Visual Identity & Packaging for an EdTech Innovator.

Helping students read better — through design, technology, and human connection.

Capti is an evidence-based learning platform created by Charmtech Labs — a U.S. EdTech company focused on improving reading for students of all abilities. Backed by years of academic research and funding from NSF, NIH, and IES, Capti integrates assessments, accommodations, and interventions into one user-friendly experience.

As part of Capti's rebranding, I was invited to lead the creative direction and full design execution — from identity system to packaging and communication design. The goal: to visually align Capti's mission with its cutting-edge technology and educational values.

Creative Direction & Concept

The new branding reflects Capti's two core values: Education and Innovation.
To bring this to life, I combined a clean, modern aesthetic with engaging, tactile elements — bridging the digital and human aspects of learning.

Key creative choices

Space-inspired visuals convey forward-thinking, exploration, and the boundless nature of learning.
Hand-drawn notebook-style elements add warmth and familiarity, echoing student learning environments.
Vibrant graphics and clear layouts support usability while keeping the visuals dynamic and accessible.

Design Scope

• Logo refinement & visual identity system
• Color palette & typography
• Brand illustrations & iconography
• Packaging and print design for EdTech materials
• Presentation & investor decks
• Visual assets for digital use (platform, social, web)

Impact

This rebrand helped Capti better communicate its unique positioning in the EdTech space — not just as a tool to support reading, but as a platform to improve it.
Following the redesign and new visual direction, Capti saw a 4x increase in user engagement, expanded partnerships, and continued growth in schools and institutions across North America.