House of Beauty Grand Siècle Paris — Brand Identity & Packaging Design.

Reviving royal elegance through timeless skincare rituals.

House of Beauty Grand Siècle Paris is a luxury French skincare brand inspired by a rediscovered 17th-century beauty formula — a cream enriched with donkey milk, once beloved by the favourites of the royal court. This unique project connects heritage, elegance, and modern refinement, offering a sensory journey into the opulence of the Grand Siècle.

Concept

The brand was founded by Serge Henry Nora, a descendant of Louis de Marck — the first official royal cosmetologist of France, appointed in 1665. Within family archives, Mr. Nora uncovered a time-honored recipe, once used in Versailles, and set out to revive it for modern women.

The design concept pays homage to French aristocratic heritage, reinterpreting it with contemporary sophistication. Each element — from the logotype to the packaging — evokes the luxury, intimacy, and allure of historical beauty rituals.

Design Direction

• Refined serif typography echoes elegance and nobility
• Delicate gold detailing evokes regal opulence and craftsmanship
• Muted cream tones and soft textures reflect natural ingredients and subtle luxury
• Custom illustrations and patterns are inspired by 17th-century architecture and ornament

The identity system balances historical storytelling with modern visual clarity, creating a brand experience that is both immersive and accessible.

Scope of Work

• Visual identity system (logotype, typography, color palette)
• Packaging design for the core skincare collection
• Print materials and promotional assets
• Art direction for brand imagery and storytelling elements

Result

A sensual and sophisticated brand that invites modern women to rediscover the elegance of French beauty rituals. House of Beauty Grand Siècle Paris stands as a tribute to legacy, offering timeless formulations wrapped in design that speaks to both past and present.