Capti — NCTE 2024 Conference Brand Kit.

Designing for education, impact, and presence.

For the 2024 NCTE (National Council of Teachers of English) conference in Boston, I had the opportunity to design a comprehensive branded event kit for Capti — an EdTech company focused on improving reading through evidence-based solutions.

This high-impact project included a full range of printed materials, created under tight deadlines and with minimal input — all while staying true to the brand's mission and identity.

Scope of Work

• Large-format conference backdrop
• Custom tabletop display
• Printed flyers and handouts
• Visual assets for event signage and social media

Design Approach

The goal was to make Capti stand out in a busy conference environment, while clearly communicating its values: innovation, education, and research-based learning tools. The design used clean, modern layouts, brand-aligned typography, and vivid visuals that connected with educators and literacy professionals.

Result

Delivered within just a few weeks, the brand presence at NCTE24 was not only cohesive and professional — it was visually memorable and mission-driven. The materials helped Capti attract attention, build new partnerships, and clearly articulate their impact in the EdTech space.

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