Comme à Paris — Brand Identity for a French Bakery & Culinary Concept.

A little piece of Paris — brought to life through design, tradition, and taste.

Comme à Paris is more than just a French bakery and pastry shop — it's a multi-sensory concept that celebrates the authenticity of French culinary culture, craftsmanship, and quality.

Founded by Antoine Galavtine, the brand was born from a desire to recreate and share a personal connection to France — through fresh bread, delicate pastries, and carefully sourced artisanal products.

Concept

The visual identity reflects the essence of Parisian charm: elegant yet accessible, refined yet warm.
The goal was to create a brand experience that feels like a stroll through a neighborhood boulangerie — full of flavor, detail, and human touch.

Design Direction

• Classic French typography with a modern twist
• Soft color palette inspired by natural ingredients and vintage packaging
• Elegant layouts and subtle textures that evoke craftsmanship
• Photography direction focused on natural light, real ingredients, and warm tones
• Social media design that supports storytelling and connection with the local community

Scope of Work

• Visual identity system (logotype, color, typography)
• Packaging design for baked goods and French grocery items
• Promotional materials and menus
• Art direction and food photography
• Social media templates and brand content

Authenticity at the Core

All bread, pastries, oils, and cider are 100% imported from France.
Confectionery and prepared dishes are crafted by French professionals using Belgian and French ingredients — combining local pride with international excellence.

Result

Comme à Paris delivers a brand experience that is rooted in French tradition and elevated by thoughtful design — from bakery shelves to Instagram stories. It invites every customer to step into a slice of Paris, wherever they are.

Corporate identity concept and implementation — Tiana Markina
Logo design — Florent Caze